Use averages, not one post
A single viral post can distort the result. Average the likes and comments of your last 10–12 posts for a fair picture.
Free Tool
Instagram Engagement Rate Calculator
Find out how engaged an account's audience is. Enter followers and average likes and comments per post — the result updates instantly.
Enter followers, likes and comments to see the engagement rate.
Rough guide: below 1% is low, 1–3% average, 3–6% good and above 6% very high. It varies by niche and audience size.
Engagement rate = (likes + comments) ÷ followers × 100
How It Works
Your engagement rate in three steps
Enter followers
Type the number of followers the account has.
Add likes and comments
Enter the average likes and comments per post. Using the last 10–12 posts gives a fair average.
Read the result
See the engagement rate, interactions per post and how it compares with a general benchmark.
About
What is a good Instagram engagement rate?
Engagement rate shows how many followers interact with a post. It is calculated as likes plus comments, divided by followers, times 100. Brands use it to compare creators, and creators use it to see which content works. As a rough guide, 1–3% is average and anything above 3% is good — but smaller accounts naturally tend to have higher rates than very large ones.
Compare like with like
Compare accounts of a similar size and niche. A 2% rate can be excellent for a million followers and weak for two thousand.
Watch for fake engagement
An unusually low rate for the follower count can be a sign of bought followers, while very high likes with few comments can point to engagement groups.
FAQ
Engagement rate FAQ
Engagement rate = (average likes + average comments) ÷ followers × 100. For example, 300 likes and 20 comments on an account with 10,000 followers gives 3.2%.
As a rough guide, 1–3% is average, 3–6% is good and above 6% is very high. Smaller accounts usually have higher rates than large ones, and it varies by niche.
This calculator uses likes and comments because they are visible on every public post. If you have Instagram Insights for your own account, you can add saves and shares to the likes for a fuller picture.
Yes. It is free, needs no sign-up and runs entirely in your browser.
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